Merchant’s House Museum Identity
2024

The Merchant’s House Museum is a historic 19th century house museum located in the NoHo neighborhood of Manhattan. It is the only intact (interior + exterior) period home in New York City. 

As part of a course, System Design for Cultural Organizations, I reimagined the branding for this unique historical landmark including brand positioning and identity, logo creation, and communication strategy.









 NINA OLEYNIK
2024